In a stunning career twist that has motorsport fans buzzing, former Formula 1 World Champion Kimi Räikkönen has been officially named the head coach and performance leader at Rally Promotion Finland. Dubbed “The Iceman” for his legendary cool under pressure, Räikkönen is now taking the rally world by storm—this time from behind the scenes.
Räikkönen’s new role as the main instructor at Rally Promotion Finland marks a bold new chapter for the motorsport icon. Known for his quiet intensity and razor-sharp driving instincts, he now brings his decades of top-level racing experience to shape the next generation of rally stars.
But this isn’t just about coaching. Räikkönen has also been appointed as the Head of Performance for Motorsport, a role that will see him work with elite drivers across various disciplines, including Formula 1. His mission? To elevate motorsport performance standards worldwide—starting from Finland.
“This is more than a job for me,” Räikkönen said in a brief but impactful statement. “Motorsport is in my blood. I want to share what I’ve learned and help others push the limits.” For someone who rarely shows emotion, that’s about as passionate as it gets.
Fans were shocked when news of his appointment broke earlier this week, with social media erupting in excitement. Many praised Räikkönen’s quiet but powerful influence in motorsport, calling him the perfect mentor for young rally drivers navigating the high-pressure world of competitive racing.
Rally Promotion Finland, already one of the leading organizations for rally training in Europe, is expected to gain even more global traction under Räikkönen’s leadership. With his involvement, the program is reportedly expanding its reach to offer services for international drivers, with an emphasis on performance analytics, mental conditioning, and technical mastery.
Insiders reveal that Räikkönen has already begun working with a select group of elite drivers, providing one-on-one instruction on everything from car control in extreme conditions to split-second decision-making during high-speed stages.
Perhaps most intriguingly, sources close to the program hint that Räikkönen may be involved in scouting future F1 talent through his performance division, bridging the gap between rally and circuit racing like never before.
Industry experts are calling the move a game-changer. “It’s rare to see someone of Kimi’s caliber step so deeply into development and coaching,” said a senior F1 engineer. “He brings not only technical expertise but a psychological edge. People listen when Kimi speaks.”
With this new role, Räikkönen proves yet again that retirement doesn’t mean slowing down. Instead, the Iceman is setting the pace for a whole new era in motorsport—from the forests of Finland to the world’s fastest circuits.